Privacy Policy
Last Updated: January 2026
Vapour Herald ("we," "us," "our," or "Company") operates vapourherald.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or subscriptions.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Tracking data collected via cookies and similar technologies (see Cookie Policy section).
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and browsing behavior.
- Affiliate Data: Information required for affiliate program participation and commission tracking.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand Site performance and user behavior.
- Affiliate tracking and commission calculations for linked betting sites.
- Improving Site functionality, content, and user experience.
- Sending newsletters, updates, and promotional content (where you have opted in).
- Compliance with legal obligations and fraud prevention.
- Personalizing content and recommendations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track visitor behavior and Site performance (e.g., Google Analytics).
- Affiliate Cookies: Monitor clicks and referrals to partner betting sites for commission tracking.
- Marketing Cookies: Enable retargeting and personalized advertising.
You may opt out of non-essential cookies through your browser settings or our cookie consent tool. However, disabling essential cookies may impact Site functionality.
Third-Party Links
Our Site contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, terms, or conduct of these external websites. Each linked site maintains its own privacy policy, and we recommend reviewing their policies before engaging. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK and EU data protection laws (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
If you are a US resident, you may have rights under applicable state privacy laws such as CCPA. To exercise any of these rights, contact us at the details provided below.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate data is retained for the duration of your participation in our program plus seven years for accounting and tax compliance purposes. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:
Email: privacy@vapourherald.com
We will respond to your inquiry within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office).